Reduced bounce rate percentage by 67%, from the previous design, attributed to the revamped contact page design, compelling/expected content, and the new streamlined step-by-step meeting scheduling process.
Before
Primary Pain Points:
- No contact info on website
- Too much text upfront
- No integrated meeting scheduling process
After
Key Updates:
+ Important contact information displayed clearly on screen
+ Scheduling meeting differentiated from other contact information
+ Integrated meeting scheduling helps internal and external users
| WEBSITE | DURATION | WORK TYPE | KEY METHODS |
|---|---|---|---|
| View Live Updates | 4 days | Design, Development
+ Redesigned and developed the contact page for improved user experience, applying my previous research and knowledge of the business's current software to enhance the user flow.
+ Created visually appealing design elements using Figma, HTML, CSS, and JavaScript. + Ensured responsive compatibility and accessible design. |
Figma |
| HTML | |||
| CSS | |||
| JS | |||
| Squarespace |
In 2023, I was hired to modernize an architecture firm’s, Nielsen Studio’s, entire website. A pressing issue that demanded immediate attention was the need to integrate their scheduling software into the project inquiry flow. During my research, I uncovered that the page was underperforming with a very high bounce rate. This high bounce rate indicated potential user frustration and lost revenue.
Recognizing the urgency of this issue and the desire to facilitate initial project inquiry meetings, Nielsen Studios approved the redesign of their contact page.
My objectives for the redesign were to align the flow with user expectations, seamlessly incorporate Nielsen’s established scheduling software, and streamline the project inquiry process to enhance the overall user experience.
Following the revamp of the contact page design, enriched with compelling content and the introduction of a streamlined step-by-step meeting scheduling process, the website is observed to have a 67% reduction in bounce rate percentage, compared to the previous design, demonstrating improved user engagement of the contact page and reduced potential frustration.
Continued research into page performance along with user behavior and preferences is essential, utilizing both qualitative and quantitative measures. This ongoing effort will provide a comprehensive understanding of the user experience, validate page performance, and align with current business strategy.
In addition, I'm excited to share upcoming improvements in the modernization of the entire architecture firm's website. Key focus areas for the project are: enhancing the online user experience and showcasing the exceptional work that the business offers to its clients.
Stay tuned for more updates on the website's progress!