Professional Project | UX Lead (Research, Design, Strategy)
Non-Profit Donation Website Redesign
88.9% increase in donation conversion rate thanks to the new IA, UI, and content on the website.
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Professional Project | (Design, Development)
Architecture Website - Contact Page Optimization
Reduced bounce rate percentage by 67%, from the previous design, attributed to the revamped contact page design, compelling/expected content, and the new streamlined step-by-step meeting scheduling process.
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